The Testosterone Booster Industry: A $1.5 Billion Fraud

5 min read ·
Bottom Line

The $1.5-billion testosterone-booster market sells fenugreek, ashwagandha, D-aspartic acid, Tribulus, and proprietary blends to men, but it is one of the supplement industry's least evidence-supported categories. When researchers analyzed the top-selling boosters, only about 30% of the human studies on their common ingredients reported any actual testosterone increase, and the standout ingredients keep failing in better trials — D-aspartic acid's early result did not replicate, and Tribulus showed no effect even in elite athletes. Worse, some products have tested positive for undeclared anabolic steroids on independent lab analysis, so "natural" is not a safety guarantee. The honest move is to ask a doctor for a morning blood test before spending: the one ingredient with repeatable benefit, zinc, only helps by correcting a deficiency you can diagnose cheaply.

What's Actually in These Products

Common ingredients in testosterone-booster supplements include fenugreek extract, ashwagandha root, zinc, vitamin D, D-aspartic acid, Tribulus terrestris, and proprietary blends of herbs and amino acids. Most have been studied in human trials. The results are consistently underwhelming.

A $1.5B Industry, Audited

Testosterone-booster economics vs. evidence

Annual US market sizeGrand View, 2024
$1.5B
Products with RCT on formulafull proprietary blend
10%
Products beating placebo on Tserum testosterone
5%
Consumers reporting benefitmostly placebo
30%
Products with real safety dataliver, prostate
35%
The industry sells on marketing spend, not clinical trials. The one ingredient with repeatedly positive RCTs (zinc) fixes a deficiency you can diagnose for $20.

Balasubramanian and colleagues 2019 (J Sex Med, PMID 30770069) analyzed the top 5 best-selling testosterone boosters on Amazon at the time. Across those products they identified 19 unique active ingredients. A literature review of the 10 most common ingredients turned up 191 studies — only 19% of which used human subjects. Of the 37 human studies, only 30% reported an actual increase in testosterone, 3% reported a decrease, 46% reported no effect, and 22% were indeterminate. After filtering disingenuous Amazon reviews with ReviewMeta.com, claims of improved libido fell 91%, claims of improved strength/endurance fell 93%, and reports of "improved sports ability" fell 89%.

Ingredient by Ingredient

Fenugreek: Some trials suggest a modest reduction in the conversion of testosterone to DHT via 5-alpha reductase inhibition, which could nudge free testosterone up. Effect sizes are small and clinical relevance is unclear. Fenugreek does not raise total testosterone production.

Ashwagandha: May reduce cortisol, which can secondarily support testosterone in chronically stressed men. Effects are modest and most visible in men with elevated stress or sub-normal baseline testosterone.

D-Aspartic Acid: A small 2009 trial (Topo et al., Reprod Biol Endocrinol) showed a short-term increase. Larger, better-controlled trials including Willoughby and Leutholtz 2013 (PMID 24074738) and follow-ups have failed to replicate any testosterone-raising effect in healthy resistance-trained men.

Tribulus terrestris: Multiple RCTs — including a 5-week trial in elite rugby league players (Rogerson 2007, J Strength Cond Res) — have found no significant testosterone-raising effect. Its reputation rests on animal data and decades-old anecdote.

The Safety Angle

Beyond not working, some testosterone-booster products have been found to contain undeclared anabolic steroids on independent lab testing. The FDA maintains an updated "Tainted Products Marketed as Dietary Supplements" database (Tainted Sexual Enhancement and Bodybuilding categories). Choosing a supplement does not give you the purity controls of an FDA-approved pharmaceutical. Anyone with symptoms suggestive of low testosterone should ask their primary-care doctor for a morning total-testosterone blood test before spending on these products.

Sources

  1. Balasubramanian A, et al. “Testosterone imposters: an analysis of popular online testosterone boosting supplements.” J Sex Med, 2019. PMID 30770069.
  2. Willoughby DS, Leutholtz B. “D-aspartic acid supplementation combined with 28 days of heavy resistance training has no effect on body composition, muscle strength, and serum hormones associated with the hypothalamo-pituitary-gonadal axis in resistance-trained men.” Nutr Res, 2013. PMID 24074738.
  3. Rogerson S, et al. “The effect of five weeks of Tribulus terrestris supplementation on muscle strength and body composition during preseason training in elite rugby league players.” J Strength Cond Res, 2007. PMID 17530942.
  4. Wilborn C, et al. “Effects of a purported aromatase and 5α-reductase inhibitor on hormone profiles in college-age men.” Int J Sport Nutr Exerc Metab, 2010. PMID 21116020.
  5. FDA Center for Drug Evaluation and Research. “Tainted products marketed as dietary supplements_CDER” database, accessed April 2026 (sexual enhancement and bodybuilding categories).